Our Values

What is the reason for business, and what is the reason for buying

Humans > Profits

Business ethics are human ethics. The business of creating and distributing is an essential part of being human - it's powerful.

Let's treat this process as one designed for serving humanity, not just for creating wealth.

Motivations matter

Who we give our money to shows what we stand for and creates the physical world we live in.

Let's choose to support people motivated by more than just themselves. These are people driving real change to consider all of us and our planet. When we look out for each other, everyone wins.

Make it easy

Shopping isn't going anywhere, so let's make it easy to filter straight to the places to buy better. Our directory is filled with businesses that exist to improve our world.

99% of businesses in the directory are a b-corp and most have additional certifications. Each business shares more on their website.  

Why do you buy?

What is the reason for business, and what is the reason for buying